Justin Arnold

As you can see with my resume, I've had a varied career through multiple industries. Because of this, I've been able to learn how to tonally adapt to any situation. I've worked in:

  • Nonprofit
  • Government
  • Government contracting
  • Corporate Contracting
  • Intelligence analysis

And other roles throughout my career. Look at my resume and see how great a fit I'll be for your organization!

Professional Summary

I have over 10 years leading strategic communications initiatives for nonprofits, corporations and government agencies with seven to over 100,000 employees.

With experience storytelling employee and customer experiences and leading internal divisional teams of over 10 people, I bring departments and people together through multiple digital mediums.

Some career highlights include

- Selected for a promotion to the Taxpayer Advocate Service (TAS) after only two years at the IRS due to outstanding work quality and demonstrated leadership

- Led editorial and production activities for TXO in the Know, a monthly employee newsletter, guiding a 12-member editorial board to make data-informed improvements that increased employee engagement by 28% across the branch. Wrote and edited impactful stories about TXO’s role in improving the taxpayer experience

- Implemented a metrics tracking system to monitor SharePoint readership and inform continuous improvement across communications channels sitewide, resulting in over 30% more engaged employees

- Authored a message on customer experience for the IRS Commissioner and six key executive messages from the National Taxpayer Advocate (NTA), reaching more than 100,000 employees agency-wide

- Project managed six internal and external monthly newsletters to audiences ranging from 600 – 45,000 people, with an above industry average open and click-through rate of 6% using MagnetMail

I would love the opportunity to connect with you and exchange ideas on best practices on internal, employee and customer experience communications.

Experience

Freelancer - Lightning Media Partners

  • Produce and edit articles for multiple online distributions including Patch.com

Communications Consultant, Taxpayer Advocate Service - Internal Revenue Service

  • Developed internal communications branding for the National Taxpayer Advocate (NTA) and processes to handle email responses to her messages

  • Authored six messages for the NTA, including blogs and all-staff emails

  • Edited five major external publications, including the Congressionally-mandated Annual Report to Congress

  • Conducted an audit of the TAS website and presented findings to senior management with recommended efficiency improvements, resulting in 10 hours of saved work per month

  • Audited and conceived communications plans for 10 projects, including creation of a press kit and an employee recognition program

  • Reimagined three employee recognition programs by redesigning processes, rewriting automated letters and enhancing three user guides, saving six hours of work a month

  • Created a new metrics program, enabling a strategy that saw 8% growth month-over-month in readership

  • Analyzed metrics for web and blog posts for both English and Spanish versions of the site, using the data to drive a 5% increase in users

  • Pitched stories to media figures from Federal News Network to the AP, resulting in a 10% increase in Annual Report to Congress coverage

  • Reimagined three employee recognition programs by redesigning processes, rewriting automated letters and enhancing three user guides, saving six hours of work a month

Internal Communications Specialist - Torchlight Hire

  • One of two contracted internal communications specialists for CGI Federal working under the Communications Director on the Diversity, Equity and Inclusion (DEI) team

  • Constructed a new nationwide internal communications network by revamping strategy, tools and messaging. Created a unified communications approach by implementing change management procedures and risk management strategies

  • Implemented a metrics tracking system to monitor SharePoint readership and inform continuous improvement across communications channels, resulting in over 30% more engaged employees

  • Provided strategic communications advice to four senior leaders on a weekly basis, including the vice president of DEI

  • Managed, planned and edited a weekly employee newsletter with at least 10 original stories per issue, creating a steady cadence across channels and driving 25% growth to the internal SharePoint

  • Rebranded divisional communications to ensure cohesive brand voice and messaging alignment across digital channels

Internal Communications Specialist - Intellibridge

  • Contracted to provide support for the Office of Public Affairs internal communications team

  • Managed and mentored three interns, resulting in increased efficiency and higher engagement on internal communications campaigns

  • Authored and distributed three weekly IT emails and alerts to staff. Translated complex technical writing into plain language for non-technical employees. Revised a daily internal newsletter sent to all agency employees on updates from around the agency

  • Consolidated seven-page technical document into a three-paragraph plain language email stating why this update was significant for helping them perform their duties

  • Partnered across departments to align messaging strategies, improve content workflows and supported cross-functional stakeholder engagement by creating weekly check-in meetings, increasing employee efficiency

  • Developed an analytics program for the main intranet site using Google Analytics and presented them to senior leadership, initiating a streamlined homepage project

  • Maintained the Office of Information Technology’s SharePoint site with real-time alerts and updates, increasing readership by 15%

  • Created four new events a week using Drupal on SEC.gov to alert the public to Commission activities

  • Wrote social media copy daily for over 10,000 followers across multiple platforms including X (formerly Twitter), Facebook, and LinkedIn

  • Produced over 50 Section 508-compliant visual assets including graphics and documentation

Senior Communications Manager - Urban Land Institute

  • One of two communications managers in the ULI Americas communications department

  • Responsible for ULI Americas communications including authoring and distributing press releases, updating web content using Wordpress, media pitching and strategic communications planning

  • Project managed six internal and external monthly newsletters to audiences ranging from 600 – 45,000 people, with an above industry average open and click-through rate of 6% using MagnetMail

  • Placed ULI expertise in top-tier outlets including the AP, Reuters, The Washington Post, and The New York Times

  • Coached staff and members on media engagement by prepping them for interviews and developed talking points on a weekly basis

  • Streamlined reporter inquiry workflow, improving response efficiency and increasing media placements by 6%

  • Generated internal and external editorial content, including a calendar and layout, and supervised others’ work with bi-weekly check-ins, increasing collaboration and reducing redundant messaging by 29%

  • Enhanced quarterly media metrics report using Cision, resulting in a 20% YoY increase in media mentions including Facebook, X (formerly Twitter) and LinkedIn

  • Copywrote social media posts for over 200,000 followers across multiple social media platforms using Hootsuite

  • Wrote four featured magazine articles monthly for both the print and online versions of UrbanLand

  • Led the communications planning and execution of three major events a year, increasing attendance by 7% YoY

  • Fostered cross-departmental stakeholder engagement by launching biweekly content alignment meetings with over 20 regular attendees

Internal Revenue Service - Public Affairs Specialist

  • One of four public affairs specialists reporting to the branch chief of the Community Engagement Office, Taxpayer Experience Office (TXO), working to understand and communicate systemic tax issues to the wider agency

  • Selected for a promotion to the Taxpayer Advocate Service (TAS) after only two years at the IRS due to outstanding work quality and demonstrated leadership

  • Wrote all-staff messaging for IRS Commissioner on customer experience in the IRS and for the National Taxpayer Advocate, reaching more than 100,000 employees agency-wide

  • Led editorial and production activities for TXO in the Know, a monthly employee newsletter, guiding a 12-member editorial board to make data-informed improvements that increased employee engagement by 28% across the branch. Wrote and edited impactful stories about TXO’s role in improving the taxpayer experience

  • Updated the TXO SharePoint weekly with agency news and internal success stories, driving 30% growth to the site

  • Streamlined newsletter and approval processes by reducing redundant approvals and editorial decisions, cutting eight hours of work per project

  • Authored and edited eight public-facing documents, increasing public awareness of tax-related issues such as divorce and taxes and multilingual resources, reaching over 55,000 taxpayers worldwide using both IRS brand and AP Style Guides

  • Composed two standard operation procedure manuals for webinars and newsletter management to organize the creation, approval and execution processes more efficiently, saving five hours of work per project

  • Developed a plain language webinar for employees to improve writing clarity and increase taxpayer understanding of tax issues in simpler terms, increasing Flesch-Kincaid readability by 15 points

  • Edited five flagship external publications, including the Annual Report to Congress

  • Developed internal branding for the NTA’s email outreach, creating brand voice consistency across multiple messaging channels. Introduced processes to manage incoming email responses efficiently

  • Audited TAS website posting procedures and presented streamlined recommendations to leadership, saving over ten hours of manual work per month for a team of 15

Publications

Publication 5802, Divorce and Taxes Checklist

Published by Internal Revenue Service on 15 August 2023

Publication 5804, 5 Things to Know About Divorce and Taxes

Published by Internal Revenue Service on 18 September 2023

Education

M.S., Political Science - University of Nebraska Omaha

B.A., English Literature - Pacific University

Skills

Writing

I've had over 10 years of experience in professional writing positions, with triple that of personal writing, including books, poems and short stories.

Internal and External Communications

I'm well versed in both internal and external communications. My speciality and passion is storytelliing, especially with employees. Bringing out who people are with the written word is something I live for.

I also have experience with media relations, having written for high-level executives in magazines like Fortune and for government appointees.

Emotional writing

I have a unique ability to write with impact. I understand how to hook a reader, how to make a story flow, and how to deliver a great kicker that leaves the reader satisfied. 

Leadership

At every organization I've worked at people have looked to me for leadership and guidance. While I haven't had any formal managerial responsibilities, I have headed multiple teams and led them to achieving high performances in their given projects.

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