Executive Talking Points

Goal:

Produce a set of talking points that would enable a senior executive to hit critical points when speaking with a prominent journalist.

Solution:

Because this was a specialized publication, the talking points used in a previous interview would suffice as a base, but the issues needed specific addressing, especially around race. I worked with others in the organization to understand the best positioning for the answers and delivered this document. It led to a fantastic article and positioned ULI as a thought leader in this space for the real estate sector.

Please note: The talking points in here were valid at the time of writing but may not reflect current views of ULI or its staff. Please do not use these as anything other than a sample of how I structure talking points.

• Talking Points for Executive Interview.pdf (139 KB)