Monthly Newsletters Roundup

Urban Land Institute

Goal: 

ULI wanted to send semi-personalized newsletters to leadership and members showing them the media reach of ULI. I was tasked with creating these newsletters and sending them on a monthly basis on behalf of a senior executive.

Solution:

I looked at media mentions through Trendkite (now Cision) and found the top articles with the most impact. I drafted cover letters for the senior executive and created the newsletters, sending them out on the first of the month depending on the region. I also grabbed statistics monthly for the clickthrough rates, giving ULI more insight into what readers wanted.

• HQ ULI in the Global News AEC December 2020.pdf.pdf (268 KB)
• HQ ULI in the Global News All Member December 2020.pdf.pdf (256 KB)
• HQ ULI in the Global News Asia December 2020.pdf.pdf (287 KB)
• HQ ULI in the Global News Europe December 2020 (1).pdf (256 KB)