Justin Arnold

Hi! I'm Justin and I'm your Plain Language Pal. I love telling stories, but most of all I like telling stories that connect your audiences with your broader goals.

About as long as I could write I've been creating magical worlds on paper (or in digital print now!). I've authored 2.5 books, done a number of poems, and I've made a career out of writing. What I most like doing is bringing someone's thoughts to the page. What do you want to say to your employees? What messages do you want to get to your audiences? How do you want to say it? Those are the questions I love working with people to answer.

Plain language is my passion. I have the unique ability to distill your messaging into something the general masses would understand. You want to roll out M365 at your company? Let me help you connect to your employees. You have a new benefit you want to promote? Awesome! Let's work together to find out how it impacts your coworkers and how to message it properly. It's all about the emotional connection and I understand that intimately.

I'm also all about efficiency. My favorite question is "Why?" Why are we doing it this way? How can we do this better? In every role I've been in I've made some sort of process impact that's made the organization and team better because I come in from the outside and ask that simple question.

My goal with your organization is to bring my storytelling ability, my strategic communications background, and my drive to bring together disparate teams and audiences into understanding one message: yours. Whatever it may be, I can help. I'm as complete a communications professional you'll find on the market. This diamond is looking to help your organization shine.

In my free time I dance West Coast Swing competitively, socially, and I'm performing a routine with a champion-level dancer all over the East Coast. It's fun! Give it a try! Join us!

Greenprint Social Media copy

Urban Land Institute

Social Media Creative Writing

Social media copy I wrote announcing two new members of ULI's Greenprint Center.

Retirement letter mockup

Internal Revenue Service

Executive Writing Ghostwriting Celebratory writing Editing Employee Recognition Programs Emotional Writing

A mock-up of a retirement letter I wrote for those leaving a specific department.

Media pitch for the Annual Report to Congress

Internal Revenue Service, Taxpayer Advocate Service

Press Releases Media Relations Media Pitching

A media pitch email sent to contacts informing them of the release of the Congressionally-mandated Annual Report to Congress.

Publication 5802: Divorce & Taxes Checklist

Internal Revenue Service

Technical Writing Topic Simplification Editing Proofreading

A checklist to help divorced or separating taxpayers understand their tax obligations.

TXO in the Know Desk Guide

Internal Revenue Service, Taxpayer Experience Office

Process Documentation

The TXO in the Know Desk Guide was the central document that governed how the newsletter operated.

TXO Mailbox Action Plan

Internal Revenue Service, Taxpayer Experience Office

Research Process Documentation

A crisis communications plan I developed to assist a taxpayer who emailed us unexpectedly requesting assistance with a refund problem.

Happy Holidays from the Taxpayer Advocate Service!

Taxpayer Advocate Service, Internal Revenue Service

Creative Writing Executive Writing Ghostwriting Tonal Adaptation

‘Twas the night before tax season, and all through the land; Tax professionals were working, each with pen in hand...

Climate-Driven Risk Is Severely Underestimated across Financial, Insurance, and Real Estate Entities, Says Economist Spencer Glendon

Urban Land Institute

Event Recap Storytelling

Recapping an event with climate economist Spencer Glendon given to ULI members.

Adjusted ENERGY STAR Calculations Likely to Increase Colder-Climate Office Building Scores

Urban Land Institute

Research Technical Writing Storytelling

A technical article on Energy Star scores that I wrote for the ULI Greenprint Center.

Cities Must Know Their Assets—and Have Vision—to Succeed, Say ULI Senior Fellows

Urban Land Institute

Event Recap Storytelling

Civic leaders, including public officials and private developers, must be proactive and prepared to take risks.

How ULI’s UrbanPlan Educational Outreach Program Works in the Community

Urban Land Institute

Research Technical Writing Topic Simplification Internal Communications Storytelling

An explainer for ULI members about how the UrbanPlan program works.

New Energy Star Metrics Likely to Lower Buildings’ Scores

Urban Land Institute

Interviews Research Technical Writing Topic Simplification Storytelling

My first article for the Urban land Institute explained how the new metrics for Energy Star would lower scores for buildings.

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